The casino software provider Slotegrator is diving into why social casinos are becoming one of the hottest trends. In this article, we’ll explore Slotegrator’s insights on the rise of social casinos and what draws players in.

The Growing Trend of Social Casinos

Social casinos are expected to boom in 2024, and Slotegrator is all in, adapting its turnkey online casino platform to offer a comprehensive, flexible, and powerful solution for social casino operators. This includes an in-game currency called FUN, bonuses, a new widget for tournament tables, group tournament displays, and many other features.

Revpanda Co-Founder & Chief Business Officer Barb Tasci said that social casinos have become popular by blending the excitement of casino games with social networking features. Players enjoy the risk-free environment, engaging graphics, and the ability to compete with friends. The social interaction and frequent updates attract casual gamers and casino enthusiasts alike.

Social Casinos vs. Regular Casinos

At first glance, social and regular casinos might seem similar, but they have two key differences. Social casinos emphasise social interaction and offer a risk-free gaming experience. You can join groups, play in tournaments, and enjoy loads of free spins and bonuses with in-game currency. On the other hand, regular casinos involve real money.

Players are drawn to social casinos because they provide the thrill and rewards of casino games without the financial risk. Another advantage is that social casinos don’t require AML checks since no actual money is involved. Younger players, who value social connections and responsible gaming, are particularly attracted to social casinos, which align with current market trends. Let’s not forget that our “Gen Z” population is very digitally savvy.

Promoting a social casino requires a different approach compared to traditional gambling platforms. Barb Tasci suggests that effective digital marketing for social casinos includes targeted ads on social media, engaging content like game teasers and tutorials, and incentives such as free virtual currency. Collaborating with gaming influencers can also boost visibility. A strategy focused on building a community can help grow the user base and enhance player loyalty.

How Social Casinos Make Money

So, how do social casinos generate revenue? These casinos profit from in-game purchases when players pay to reload their virtual bankrolls after running out of free chips. According to Statista, the global gross gaming revenue of the social casino market is projected to reach $7.5 billion by 2026.

Social casinos have a unique appeal that attracts a wide audience, young and old alike. As the online social casino market continues to grow, Slotegrator is committed to supporting innovation and adaptability while meeting players’ demands.